Q: Could you tell us how the idea of creating the World of Warcraft TCG start and the process of contacting Blizzard to reach an agreement?

A: We have some DIE HARD wow fans here at Upper Deck Entertainment (UDE) and it was really a no brain-er, World of Warcraft is the #1 fantasy franchise for many of the people here at UDE and we felt it was a perfect fit for a TCG. As to getting the license, we also have a lot of cross pollination in the gaming world with video games (many people here have friends at Blizzard) we used our personal contacts to get a hold of the right people at Blizzard then made it happen.