Lady Dragonfly wrote:He is saying that MJ had a greater impact on people than any of us and he feels it is unfair to pay so much attention to an entertainer.
What do you think he is saying?
I can't see where he equated fame with influence. He did not.
Not did he imply that influence is directly proportional to fame. Hence my raised eyebrows.
Dave O posted that Jackson and Fawcell had a larger influence, or impact, on the lives around them than the average gamer. I don't think any of them had a huge impact on people's values, thinking or decisions. I think Jackson was very influencial in the genre of pop music, but not on individuals which was what I though Dave O referred to by writing "lives around them". Fawcett I am not familiar with, so I can't really tell but it appears to me that she was some kind of second rate actress. I don't define "influence" or "impact" (Dave O used both words) as being generally well known among a large number of people. I define influence or impact as having an
effect on them, an effect that goes beyond the trivial. If 100 million people watch a TV-show and think "she's pretty" and nothing more, that does not equal influence to me. If 1 billion people hear a song on the radio and can identify it as a Michael Jackson song, that does not equal influence/impact either. That is being well known, or - famous.
That's a mouthful, CE.
Can't you see the difference between a simple awareness of X and fandom? I know the name "X" because I have to be blind and deaf not to. That does not mean I care about X. It might even happen I dislike X. You can call it essential if you wish. I am not going to argue semantics.
I have no idea what you consider "a high degree" of flexibility and individual variability.
Simple awareness is what I am referring to above, when I say I do not view Jackson and Fawcett as having had a large influence on people's lives. However, regarding orientation of attention I was, as you know, referring to mass media, not to any single entertainment artist. The influence of media in society goes far beyond the influence of a single celebrity. Thus, I think your example of "simple awareness" vs "fandom" is irrelevant, since those concepts have little or no bearing on the influence of mass media on people. Everybody is, willingly or not, affected by what we are aware how. You don't need to be a fan of Fox news to get deeply brainwashed by it, especially if you don't have access to international news. Michael Jackson's music hardly has the kind of political content that shapes people's worldview regardless if they are fans or "simply aware".
Regarding orientation of attention and flexibility:
That orientation of attention is essential since it selects what stimuli the individual assess as important and not. This is called
salience.
Where to orient our attention has a high degree of flexibility; in our everyday life there are always hundreds and hundreds of stimuli around us that we could focus on, but only a few reach our awareness. The processes that follows
after attention has been focused however, have a much lower degree of flexibility, because the variation in how people interpret the same stimuli is much lower than the variation in possible stimuli to focus on. To put it simple: the big difference is whether you focus on the apple or the pangolin. When 10 people focus on the apple, it is highly likely that they will all perceive an apple. They may like or dislike apples, they may be hungry or not hungry, but they will all percept an apple. The 11th person will see a pangolin.
Some people believe they are able to percept and experience media or pop-culture without getting affected. They believe they can "soar above" the influence of media with superior awareness and intellectual capacity. This is however a mistake. There are numerous studies of media influence that clearly shows people are much more affected than they believe, and that they get affected even when they believe they are not and even when they don't like what they perceive.
There is no effect without a cause. What effect and what cause are you talking about? And, with all due respect, this is a false analogy.
You said earlier:
Looks like you assign the media a highly influential role, rightfully so: media "shape peoples' world". You strongly suggest a cause (media's efforts) and effects (consumers' perceptions gradually change). At the same time you say it is meaningless to talk about cause and effect in relation to media's role in society. A contradictory statement, don't you think?
Not contradictory at all. Many complex interaction processes that lead to a certain effect, are too complex to be described as "A causes B". This holds true for example for how media influence people or how genes influence personality. The latter, btw, was not aimed to serve as an analogy, just an example of another case of temporal and causal interaction that is so complex so I think it's simplifying to the level of incorrect to say "A causes B".
The way media influence the audience is not as simple as "media make an effort and consumer's perception gradually change". It is a chain of events where media makes selections based on what they perceive that people want to consume that is also compatible with profit for the media, and what people want to consume is a reflection of what they have consumed previously and what they believe they want to or should consume. Media does not start from scratch, and neither does the consumer. It is an interactive process from the start, and thus I think it is incorrect to simplify it to "A causes B".