Lori Silva Interview

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Written by BuckGB on August 21st, 2001

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Q: It is no secret that the gaming industry has, in the past, marketed almost exclusively to the teen/pre-teen demographic. Given the increasing segmentation of that market by the number of projects either in development or on the market, how do you believe that gaming companies will be able to survive?

A: Surviving in the game industry is an art of knowing what to produce and having the financial resources to back your ideas. Each game company finds a niche that works for them. If there are too many others are in that same niche, then they may find themselves bumped off the track. Smaller companies tend to have more trouble than bigger companies, but even a handful of those smaller companies can make a living for themselves by fitting into the holes that those bigger companies may overlook or think unimportant. The trick is finding the niche that isn't over-saturated or if it is, coming out with something new and refreshing within that niche that will give one product the edge over another.

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