NC West Interview
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(Basically, the idea here was to set up a new publishing headquarters for the company,) Reid said in the interview, (that would govern the operating roles throughout our western territories.)
What we're looking at here, according to Reid, is the fact that before this announcement hit, the four companies listed above: NC Interactive, NC Europe, NC Austin, and ArenaNet all have various and sundry responsibilities when it came to publishing and marketing NCsoft games.
(If we're really serious about getting into the big leagues,) he continued, (then we need to consolidate those efforts and make sure that everyone is on the same page.)
Essentially, the company decided that rather than having a number of different smaller companies with a myriad of responsibilities, that they would bring them all together under one roof in Seattle. This also allows the company to keep a separate outlook for the Eastern Market (Asia) than they have for the Western Market (Everywhere else) which, according to Reid, require quite different approaches.
The long and the short of the situation is that, according to Reid, rumors of the death of NCsoft's studio in Austin have been greatly exaggerated. And that they are more of a case of mistaken identity than anything else.
