Scars of War Joins Iron Tower Studio
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Category: News ArchiveHits: 840
What is the hardest challenge facing indie developers? The answer may surprise some people. It's not making the game. It's getting exposure. Many an indie has finished their game and launched it to the sound of crickets chirping in the background. No one knows about these games and marketing is so expensive that achieving even a tiny fraction of the exposure that the mainstream does is an incredibly difficult task. Which is a dismal prospect because it puts the control in the hands of the people who control the marketing channels, the people with the money, the publishers and the portals. Which allows them to do things like suddenly cutting the retail price of your game without you having much say in the matter. Indies who want to go it alone have a hard struggle ahread of them just to get noticed.
Which brings us back to the ITS vision. There is strength in numbers, that is a well known adage. Rather than each indie dev struggling alone to be noticed, why not pool strength and effort? Age of Decadence is a (hardcore RPG), the people who are interested in it are interested in that genre of game. Instead of working so hard to attract their attention to each and every new hardcore RPG game, why not create a home for that type of game so that you can attract attention to multiple games at once? Much more efficient. Any marketing push that brings in new customers is likely to benefit the other developers in that group as well.
