Marvel: Ultimate Alliance Interview
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Q: Can you tell us about the ability to customize each playable character? Why is this important to gameplay?
A: Each hero can get equipment, upgraded powers and stats as they level up. The big customization in "Marvel: Ultimate Alliance" is in the many unlockable costumes. Each costume is more than just a cosmetic difference - the costumes contain their own unique stats and powers. For example, you might prefer to play as Spider-Man in the black costume over Spider-Man in the red and blue costume because of the special powers in the black one. It all depends on how much you want to manage each character, and also the teams of characters.