Brian Fargo Interview on Crowd-Funding
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Speaking to GamesIndustry International at this year's Unite conference in Amsterdam, Fargo explained that the benefits that a platform like Kickstarter offers are too powerful to disregard, even if you have money in the bank.He's definitely right in that offering fans what they want, rather than what a marketing or publishing department thinks they want, has its advantages.
"Yeah, I still would [return to crowd-funding]," Fargo said. "It allows us to give things to people that they can't get from just buying a product. Some people want to be an NPC, or they want a shrine in their honour in the game, or they want a boxed copy, or a novella. These things aren't just gimmicks; they add real value."
"It's also a great way of vetting the product in general. I like having that communication, because when people put their money down they're more invested emotionally. And when you have this army of people who are a part of it, when you do launch you don't need a big marketing campaign."
