Guild Wars 2 Interview
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The word "Guild" in the Guild Wars franchise has always suggested the central role guilds would play in the game. As you have stated, Guild Wars 2 will in many ways be improvements to what you wished you could have done in GW1. In this regard, could you tell us what lessons you have learned from GW1? How will guild-related features be different from GW1?
Curtis Johnson: When we made GW1 we knew that guilds and community were essential parts of the online role play experience, so we made it easy to start a guild very early in the game and for players to keep those relationships going by including all their characters in the same guilds.
For Guild Wars 2 we're keeping that same focus on early connections. We're making it easy to keep all your characters in one guild, but for GW2 we decided that more friends means more fun, so it will be possible to have different characters in different guilds. We also wanted to give guilds more common purpose, so we're including guild achievements, and placement in the world including guilds holding keeps in World vs World. We also want to make it easier to stay connected with your guild mates, so we're introducing features like a guild calendar to make meeting and coordinating across time zones easier, and participating in guild chat from any web browser so you can stay in touch even when you can't play.
