The BioWare Dilemma
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Category: News ArchiveHits: 1160
Raven, Obsidian, and Bioware did it better than Lucas, and they didn't even need James Earl Jones. How'd they do it? Outside of the oft-complained (Lucas can't write) scapegoat, one reason is the most prominent.
The target audiences were completely different. The games were aiming for the entrenched Star Wars geek, and caused enough of an uproar to spread into the mainstream. The prequel movies didn't have that option; there just aren't enough Star Wars geeks to justify spending over $300 million on three space dramas. Lucas had to aim for a specific target, the children of the people who were children when the first movies debuted.
