Turbine Unveils New Logo
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TURBINE UNVEILS NEW LOGO
New Branding Coincides with Game Company's 10 Year Anniversary
WESTWOOD, Mass. Jan. 28, 2004 In celebration of the start of its 10th year, Turbine Entertainment Software Corp. unveiled today the company's new logo and corporate branding as part of its strategic commitment to position the company as the premier provider of online subscription entertainment. As the new company logo, Turbine has adopted a clean white turbine fan, hovering on a black background above the word (turbine) and surrounded by a reverse box. The branding is designed to reflect Turbine's core values: teamwork, communication and passion. The new logo and corporate branding take effect immediately.
(Turbine is a dramatically different company from what it was even three years ago,) said Jeffrey Anderson, president and CEO, Turbine Entertainment Software. (Our new logo and corporate branding are seen by thousands upon thousands of gamers. When they see the logo, we want them to immediately associate the image with the quality interactive and imaginative virtual online worlds that we create.)
Turbine develops and publishes massively multi-player online role playing video games (MMORPG). The company is best known for the success of its award winning titles Asheron's Call® and Asheron's Call® 2: Fallen Kings™. Turbine is currently developing the first MMORPG based on J.R.R. Tolkien's famous (The Lord of the Rings) books and the only online role playing game based on the world renowned Dungeons & Dragons® role playing franchise.
About Turbine Entertainment Software Corporation
Turbine Entertainment Software Corporation is a leading provider of online subscription entertainment. Formed in 1994 and employing more than 120 employees, the company is the largest and oldest online studio in New England. The company's propriety technology, the Turbine Engine®, generates some of the most sophisticated 3-D graphics in the world, producing such memorable projects as Asheron's Call®, Asheron's Call: Dark Majesty™ and Asheron's Call® 2: Fallen Kings™. Turbine is currently developing The Lord of the Rings™: Middle-Earth™ Online and Dungeons & Dragons® Online. For more information, visit the company's web site at www.turbinegames.com
