Gauntlet: Seven Sorrows Ships to Retail
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Gauntlet: Seven Sorrows Hacks Its Way To Retail
CHICAGO--(BUSINESS WIRE)--Dec. 12, 2005--Midway Games Inc. (NYSE:MWY), a leading interactive entertainment publisher and developer, today announced that it has shipped the latest installment in the legendary franchise, Gauntlet(R): Seven Sorrows(TM) for the PlayStation(R)2 computer entertainment system and the Xbox(R) video game system from Microsoft.
"The Gauntlet franchise has been making gamers' thumbs blister and ache for years with its 4 player co-op and intense hack-n-slash combat, and Seven Sorrows absolutely takes the addictive core gameplay to the next level," said Steve Allison, chief marketing officer, Midway. "While staying true to the franchise's roots, Gauntlet: Seven Sorrows also features a deeper gameplay mechanic that allows player progression, all-new combos and attacks, and for the first time ever, takes it all online."
Gauntlet: Seven Sorrows' Major Marketing Campaign includes:
-- Aggressive online campaign to top-tier enthusiast and mainstream consumer sites including Gamespot.com, Gamepro.com, IGN.com, Shockwave.com, RPGamer.com, GameRevolution.com and WWE.com, among others.
-- Print advertising campaign across multiple major video game and consumer publications including, Official Xbox Magazine, Game Informer, PlayStation Magazine, Official PlayStation Magazine, Electronic Gaming Monthly, Dragon, Realms of Fantasy, DC Comics Adult, Marvel and WWE SmackDown.
-- National pre-sell programs at select game retailers, where gamers can pre-order a copy of Gauntlet: Seven Sorrows and receive a limited edition animation cell featuring the four heroes of Gauntlet: Seven Sorrows.
-- Dedicated web presence at www.gauntletsevensorrows.com, the official website of Gauntlet: Seven Sorrows.
-- Participation in consumer oriented events & tours such as:
-- Game Live's 2005 College Tour (25 colleges nationwide)
-- IGN Live (Oct. 22 & 23 -- Anaheim Convention Center)
-- GameSpot's G.A.M.E., The Game's and Music Experience (December 2005)
-- National television advertising campaign Top-Tier Media Feedback:
-- "We did this over and over until our thumbs bled, just like in the original arcade classic." -- IGN.com
-- "The thrill in Seven Sorrows is hack'n'slash gameplay at its best with buxom ladies, hardened warriors, powerful wizards and unrelentingly satisfying combat." -- Game Informer
-- "... the game looks to breath new life into one of gaming's most well-known series." -- TeamXbox.com
-- "It's what you would think of if someone told you a new Gauntlet was coming...level after level of hack'n'slash gameplay with all kinds of crazy environments, enemy generators, leveling-up and big bosses." -- 1up.com About Gauntlet: Seven Sorrows
The legendary arcade classic, Gauntlet, returns bringing back the all-time fan favorites; addictive cooperative game play and the intuitive hack-and-slash style, and for the first time ever, takes it all online. Breathing new life into four classic heroes, the Elf, Warrior, Wizard and Valkyrie, Gauntlet(R): Seven Sorrows(TM) is packed with fantasy fighting action, with each of the main characters featuring multiple weapons skills that are unique to their class.
About Midway
Midway Games Inc. (NYSE:MWY), headquartered in Chicago, Illinois, with offices throughout the world, is a leading developer and publisher of interactive entertainment software for major videogame systems and personal computers. More information about Midway and its products can be found at www.midway.com. MIDWAY and the Midway logos are trademarks of Midway Amusement Games, LLC. GAUNTLET and GAUNTLET: SEVEN SORROWS are trademarks of Midway Games West Inc. Used by permission. "PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc. Xbox is a registered trademark of Microsoft Corporation in the United States and/or other countries. All other trademarks are the property of their respective companies. Midway has provided the Gamespot.com, Gamepro.com, IGN.com, Shockwave.com, RPGamer.com, GameRevolution.com, WWE.com, TeamXbox.com, and 1up.com links solely as a convenience for you. The information on these sites has been prepared by third parties, and Midway does not monitor, endorse, or accept responsibility for the content on non-Midway sites.
