World of Warcraft Q&A
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Q: WHY NOT STARCRAFT OR DIABLO?
A: At the time, we were all very much into fantasy-type MMOs and we'd only just finished doing StarCraft: Brood War - so we had this real excitement about the Warcraft universe because we hadn't touched it in a while. There's so much history behind it, there've been books about it, we've even done paper-and-pencil role-playing games - it's a universe that really has a dear place in our hearts and that's why it was the route that we decided to take."