Tracking Player Feedback To Improve Game Design
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What questions would you like answered about the product? Many developers want to know how customers are using their products and what they like or don't like about them. The passive nature of these tests is the reduced bias since there is very little interpretation required (it's pure).
This is a good start point to help define the requirements. Draw up an example report and then worry about the implementation. It is important to develop a credible process one that is objective, simple and understandable.
This guy's job doesn't sound very fun.
