While I would be the last person to purchase a product just because it has slick packaging, I have to say that they did a great job with the CE packaging.
It's like a metal DVD case, with the graphics printed on the outside and a plastic liner inside that holds the printed material on the left side and the CDs on the right.
i second that motion! it is very nice packaging and i almost thought that it's a display model when i first picked it up at the store. (i picked it up at a local EB Games)