Bobby Kotick on the Activision-Vivendi Merger
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"We did this gi-normous with Blizzard, the company that makes World of Warcraft. And having done this for 18 years, I've never seen anything quite like World of Warcraft, not just as a gaming experience, but as a social experience, as a business.
"...If we put hundreds of millions of dollars of capital towards [developing an MMO] and had the very best intellectual property, we would still likely be unsuccessful. So the merger is really our mechanism to get access to Blizzard's talent, capability and infrastructure."
