Warhammer Online: Age of Reckoning Interview
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Paul explained that many video games are (fire-and-forget.) You build them, you ship them off, and you forget about them. (We want this game to be a hobby,) he said. For many, a hobby builds skill, commitment, and imagination. (A good hobby does those things and our hobby does that in spades.)
When he explained this ideal, he talked primarily about the fans, how happy they are to play games, wear t-shirts, and think about what they will do this week or next week in their hobby. This level of passion among the fans builds those three elements: skill, commitment, and imagination. So naturally that is where the development team is focused. They are not just creating a game; they are building a hobby for fans.
