The Lord of the Rings Online Enjoying Massive Sales
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THE LORD OF THE RINGS ONLINETM IS THE #1 SELLING PC GAME ACROSS NORTH AMERICA AND EUROPE
WESTWOOD, MA and CHICAGO, IL - May 10, 2007 - Today, Turbine, Inc., Midway Games Inc. and Codemasters Online Gaming announced that The Lord of the Rings OnlineTM: Shadows of AngmarTM is the #1 selling PC title across North America and Europe based on the most recent industry reports. The Lord of the Rings Online has outsold all other PC games across North America, Germany, United Kingdom and France according to data from NPD (NA), Chart-Track (UK), GfK (France) and Media Control (Germany).
In addition to soaring sales, The Lord of the Rings Online (LOTRO) has been enthusiastically received by gaming critics around the globe:
- The New York Times proclaimed LOTRO as "a major achievement of interactive storytelling, the first game truly worthy of the '˜Lord of the Rings' franchise and a must-play for just about anyone with an interest in Tolkien or the future of online entertainment."
- GameSpy awarded the game its prestigious Editor's Choice award with 4.5 out of 5 stars.
- Computer and Video Games, a leading UK gaming site, rated the game a 9.2 out of 10 and said "LOTRO presents a stunning and evocative world of Tolkien magic to explore."
- GameDaily, a leading US gaming site, rated the game a 9 out of 10 and calls the game "a hot contender for PC game of the year."
"This outstanding start sets the stage for a bright future," said Jeffrey Anderson, president and CEO of Turbine, Inc. "This is only the beginning as we embark on an incredible journey with our players to expand the world of Middle-earth with the release of regular content updates."
"Following the most successful North American pre-order program in Midway's history, The Lord of the Rings Online is off to a great start," said Steve Allison, chief marketing officer, Midway. "As the positive reports and reviews continue to come in, gamers are settling into the game and experiencing Middle-earth as never before."
"The fabulous response from consumers and the media has been overwhelming," said David Solari, Vice President and General Manager of Codemasters Online Gaming. "It's been a great launch, but it's only the beginning for us. We look forward to rapid growth and welcoming thousands more to Middle-earth!"
The Lord of the Rings Online delivers an interactive experience brimming with life and filled with the familiar people, places and monsters from the most beloved fantasy adventure of all time. From the quaint surroundings of the Shire to Angmar, the vile kingdom of the Witch-king, players will experience the world of Middle-earth as never before. For more information about The Lord of the Rings Online, please visit www.lotro.com or www.lotro-europe.com.
About Turbine
Turbine, Inc. is a premier developer, publisher and operator of online entertainment and is headquartered in Westwood, Massachusetts. The company is one of the largest privately-held online games companies in North America. Turbine's catalog includes some of the most famous online entertainment brands, including Asheron's Call®, DUNGEONS & DRAGONS ONLINETM: StormreachTM, and The Lord of the Rings OnlineTM: Shadows of AngmarTM. For more information on Turbine, its products and services please visit www.turbine.com.
About Codemasters
Codemasters is a leading developer and publisher of best-selling interactive entertainment products for a global audience on current and future gaming platforms and channels. Established in 1986, the company's dominant brands include Colin McRae Rally, TOCA Race Driver, LMA Manager, Brian Lara Cricket and Operation Flashpoint. The company is headquartered in Southam, Warwickshire UK and maintains operations in the US, Germany, France, Spain, and Benelux. More information about the company and its products is available online at www.codemasters.com.
About Midway
Midway Games Inc. (NYSE:MWY), headquartered in Chicago, Illinois, with offices throughout the world, is a leading developer and publisher of interactive entertainment software for major videogame systems and personal computers. More information about Midway and its products can be found at www.midway.com.
About Tolkien Enterprises
The Saul Zaentz Company d/b/a Tolkien Enterprises is the holder of worldwide motion picture, legitimate stage, merchandising, and other rights in J.R.R. Tolkien's literary works The Lord of the Rings and The Hobbit. Tolkien Enterprises has been producing and licensing films, stage productions and merchandise based on Tolkien's works for almost 30 years. Its headquarters are in Berkeley, California, and its website may be found at www.tolkien-ent.com.
