Community Focus: The Old Republic
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Category: News ArchiveHits: 760
Acquisition is a community team responsibility that's often overlooked. No one is in a better position to empower the fan base to grow. These are the people who are passionate about the game, and who want others to experience that sensation, too. So we can foster and facilitate players becoming evangelists.
This is one of the many areas marketing and community have in common. Both are responsible for communicating about the game, and key in acquisition and retention. However, they differ in that the former's main goal will almost always be acquisition by speaking to an external audience, whereas we typically speak to an internal one, the players. But to be effective, these disciplines should operate as two sides of the same coin, constantly supporting and working with each other.
