Age of Conan: Hyborian Adventures GDC Update
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The days leading up to the show are always hectic at Funcom. First comes the easy part, where everyone comes together and brainstorms over what they would like to show. Of course, everyone would like to show everything right away, but when you work with marketing a computer game you also have to consider the fact that you need material to show for several months ahead, and you don't want to be revealing everything at once!
When both marketing and development have banged their heads together and have finally settled on what to show, reality quickly sets in and the (to do list) suddenly becomes a huge two-headed monster that eats developers for breakfast and forces marketing to watch. When developing a computer game, everyone is working on their little bit and it's not until the latter part of development and during the beta period that it all fits together and works seamlessly as a game. For tradeshows, the developers often has to improvise by putting things together in haste and bug fixing as they go along.
