World of Warcraft Interview
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Q: Finally, this is Blizzard's first foray into the MMORPG market. Now that the game has been live for a couple of months in the US, what lessons will the company take from this period and how will it affect possible future MMORPG products such as expansions to World of Warcraft?
A: We're always very mindful of the reaction of our fans and their high expectations for our games and services. We know gamers are savvy consumers who appreciate quality games and support. It's been our goal to continue to meet their expectations, and I think we've seen how we can better manage that goal with the events of the past three months of release in North America, Korea, and Europe. We've taken a lot of feedback from our players and our own internal experiences in all regions, and we're applying that to our continued work on updates for World of Warcraft. Our goal is to support World of Warcraft for years to come, and everything we learn today helps us better the service for tomorrow.