World of Warcraft Asian Distribution Interview
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Q: What will the World of Warcraft pricing structure be in China? And how is the billing affected? Tales of deceit and foul-play in the context of developers not getting their fair share of revenues circulate widely. What can you tell me about the model in place for World of Warcraft?
A: We are still investigating our pricing structure and have not yet announced what the subscription fee will be. In regard to us collecting our portion of revenues, we are aware of some of the challenges that other companies have faced in this area. To avoid these challenges, our agreement allows for a day-to-day Blizzard presence in the offices of China The 9 Interactive with extensive administrative access and audit rights to ensure that we and our parent company's shareholders are aware of the financial status of World of Warcraft in China at all times. We have extensive contractual protections in place to ensure that payment to Blizzard for World of Warcraft revenues in China and to meet its operational needs are being met at all times as well.
