BioWare/Pandemic Acquisition Q&A #3
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Q: I know one of the fan worries is you're going to suddenly become "EA Something." Are you going to keep the Pandemic name going forward?
Resnick: Absolutely. The independence of our brand and building the value and the meaning of that brand to fans is extremely important to us and EA, in fact. That's been a big consideration. Something else to keep in mind, too, some of my favorite games and some of my favorite developers are developers that actually operate in a larger publishing entity. Two great examples I can think of is obviously Rockstar and Blizzard, so that should be something consumers out there that if you have a strong independent culture and you have this great focus on making great games and you have the best talent put together, it doesn't really matter what that overall structure around you is from a standpoint of [knowing] that company is going to continue to make great games.
Borrud: Bottom line, we see Blizzard and Rockstar as independent brands and we see Pandemic as an independent brand, as well.
Blizzard is owned by Vivendi and Rockstar is owned by Take-Two, so I don't see how either of those situations imply what Electronic Arts will do. Mythic Entertainment became EA Mythic (along with many other examples, but that's the latest), so it only makes sense that they'd want to rebrand both BioWare and Pandemic. If they don't, I'd be very surprised.
