Todd Howard on Supreme Playability

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Written by BuckGB on February 21st, 2009

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Howard called out Bethesda's marketing VP, Pete Hines, and argued that marketing must be a part of the development process from the beginning. Every piece of media a player sees prior to playing the game influences their expectations and perception of the experience itself.

That starts with early press articles about the game, the official website, and more. "What does the manual look like? Is it in the tone of the system? What does the disc look like?" he asked. "By the time the player actually plays the game, they have experienced all of those things."

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