A History of Lionhead Studios
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Molyneux freely admitted that his "the game will take as long as it takes" approach wasn't necessarily the right choice when such big budgets were on the line. He commented: "My big mouth got us into trouble,", continuing, "You can't have that ethos when you're spending $10 million."
At this point, lacking the flotation-centric funding they had expected, Lionhead needed further investment to continue to thrive - and looked to venture capital. Webley commented: "They were very sympathetic for what we were going for,". Thus, deals with muliple VC firms were successfully signed in July 2004, allowing Lionhead's continued expansion. Fable, developed by Big Blue Box and Lionhead, finally debuted in September 2004, and has now sold over 3 million copies worldwide on both Xbox and PC - another significant sales success, although the game also suffered somewhat from excessive hype in some area of the press.