EverQuest II's Free-to-play Model Attracts 300% New Players
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Along with the dramatic boost to new player registrations and a 40 percent increase in daily logins, EverQuest II has also experienced a 200 percent surge in in-game item sales after introducing a tiered plan with free and subscription options, alongside microtransactions.
"Plus we have added a lot of new subscriptions," said SOE president John Smedley. "All during the time that some really good competition hit the market."