BioShock Limited Edition Cover Art Contest Interview
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Q: How did you come up with the logo? What were you trying to convey thematically?
A: The first thing I did is what I do with all my jobs: research. I looked through BioShock's website trying to figure out what they were going for, then of course did some research on the art deco style used in the game. Then it was just a matter of figuring out something that (1) Could be possible to be embossed (i.e. something relatively simple) (2) Something that was marketable, and (3) Something that fit the themes of the game. Hence the art deco style combined with rusted metal, water spots, and they ever-popular rivets. I can't see rivets without thinking of underwater.
