BioWare Barcode Clues, Continued

Yet another barcode teasing BioWare's upcoming VGA game announcement has appeared on Facebook, and this time it leads to a picture of a red herring. Let's jump to Wikipedia's description of a red herring to get a better idea of what we're dealing with:
Red herring is an idiomatic expression referring to a rhetorical tactic of diverting attention away from an item of significance. For example, in mystery fiction, an innocent party may be purposefully cast as highly suspicious through emphasis or descriptive techniques; attention is drawn away from the true guilty party.
In other words, there's no way of knowing what we're dealing with.