Mass Effect 2 PS3 Digital Day and Day Release Successful

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Written by Brother None on March 7th, 2011

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"Sony had never done a day and day release," he said. "They were very cautious about their infrastructure so it was mostly a technology test."

Riccitiello admitted that while EA did "absolutely nothing" to market the PS3 version, the digital copy captured a double-digit percent of total sales for Mass Effect 2 on PS3. EA has not revealed a specific sales number since launch, but Riccitiello said it was "meaningful."

"This was really more about proving it can be done than it was proving what the opportunity would be," he added. "So an unmarketed game one year after the original was done on the Xbox and the PC, we released the PS3 and managed to do very, very well with it."

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