Star Wars: The Old Republic Will Have Limited Release Copies
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According to the representative speaking at this demo, EA and BioWare made the choice to limit the number of copies of the game available for purchase in order to assure a smooth launch. It's fairly common for popular MMOs to suffer from long wait times and server crashes for the first few months after launch because of the stress put on servers. EA says it would rather make sure the experience is quality for the first gamers to get in than to sell as many copies as possible but ensure a subpar experience for everyone.
The representative said that EA has an exact number set for how many copies will be sold before the publisher turns off digital sales, but they aren't going to share that number. If it is hit, the publisher will be working non-stop to expand its server capabilities as quickly as possible so the game can once again be open to new players. However, the representative was unsure if this would take hours, weeks, or as long as a month.
