DC Universe Online Free-to-Play Switch Brings in 1 Million New Players
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DC UNIVERSE ONLINE REGISTERS 1 MILLION NEW PLAYERS WITH FREE-TO-PLAY TRANSITION
"DC Universe Online's transition to free-to-play has been welcomed by the community and gamers with heroic enthusiasm. In just one week alone, 1 million new players have joined DCUO with a 50/50 split between PC and PS3," said Lorin Jameson, Executive Director of Development, SOE Austin. "DCUO now joins the ranks of SOE's other successful free-to-play titles, including Free Realms and Star Wars: Clone Wars Adventures."
Jameson added, "Our business model philosophy of Free to Play Your Way makes DCUO accessible to every type of player so they can choose to play the game in a way that suits them best. We have a lot of exciting things coming up for players to enjoy in the game and are thrilled at the initial enthusiasm for the game's free-to-play transition."
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DC Entertainment, home to iconic brands DC Comics (Superman, Batman, Green Lantern, Wonder Woman, The Flash, etc.), Vertigo (Sandman, Fables, etc.) and MAD, is the creative division charged with strategically integrating across Warner Bros. and Time Warner. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment, and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC Entertainment is the largest English-language publisher of comics in the world.