Borderlands 2 Gets "Badass" Progression System
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As you play Borderlands 2 you level up your Badass rank, which is linked to your profile but provides statistical bonuses to all your characters - new and old.
Each time you use a token gained through Badass, the game randomly picks a set of statistics. Then, you decide which statistic to increase. It's all powered by a secret algorithm the developer is keeping close to its chest.
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There's also the issue of value, Pitchford added. He hopes that by creating a game that, technically, will last players forever, they will feel they're getting value for money.
"They got to take a risk. They've got to spend some money. They've got to buy a game. And I want them to feel like, man, the value I'm getting out of this, it's not only worth the $60 or whatever, I'm getting more value out of this than the last $500 I spent on other video games. We want that goodwill.
"So we're thinking about it like a hobby and not like just a consumable, get it done and get ready to buy your next game."