BioWare on DLC
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Day-one DLC makes business sense, Melo continued, as it meant that writers and concept artists who had finished their jobs on Mass Effect 3 could be put back into work immediately - while their colleagues continued on the main game.
In Melo's eyes, another form of day-one DLC is the Online Pass, although new copies of the game may ship with the content. 11 per cent of all Mass Effect 2 DLC revenue came from the Online Pass, content that had already been planned for as an incentive to new customers.
"An analogue [to the Online Pass] is free-to-play games, or games with a premium layer of service," Melo added, name-checking Call of Duty Elite and Battlefield Premium. An Online Pass could be seen similarly, as an 'out-of-the-box premium service'.
