EA COO Peter Moore Satisfied with BioWare Performance
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"It's been interesting with the whole ending thing," he said. "It's a fascinating debate. More power to gamers. They have the outlets now. I always say, people are passionate about movies, people really like music, people are into their TV shows. Nobody in entertainment has more passion and a bigger megaphone than gamers. And to their credit they put their hands up. A lot of them said, we're not sure about this ending in Mass Effect 3.
"So the team at BioWare, again, to their credit, said, all right, we're going to stop a few things right now, the team's going to go back and provide some DLC, no charge, to provide more context around what went on there. We delivered that recently."
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What has happened is, when we embarked on this massive project, which is to bring the huge world of Star Wars and that universe and those characters to the world of MMO, the world of gaming was in a different place," Moore replied. "That was a world we felt good about there, that the business model was focused around subscription.
"Fast forward to where we are today and it's very clear the world has moved on and as such we need to move on. So rather than crying about spilt milk, the team said, we're going to evolve this into a hybrid model. You can still pay your $15 a month and have all you can eat, everything you want about Star Wars."
