Deep Silver on Dead Island Riptide DLC: "We Won't Milk Our Audience"

Talking with Videogamer.com, Deep Silver's Guido Eickmeyer has explained what strategy the company is adopting for Dead Island Riptide's inevitable DLC releases:
"We thought about it for quite some while," Deep Silver's creative director Guido Eickmeyer told VideoGamer.com, when asked whether the publisher would be placing a greater focus on post-release content for Dead Island: Riptide following the success 2K saw with DLC for rival title Borderlands.

"There will be DLC for Riptide, but we felt that a heavy dose of micro-downloads for a spin-off would feel like milking our target audience. We like the game, we like its scope, but multiple DLC packages would be over the top."