Mooncrest Kickstarter Cancelled, Developers Planning Relaunch
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The fifth update to Mooncrest's Kickstarter campaign will be the last, we learn through the update itself. After realizing that the current campaign had little to no hope of concluding successfully, the ex-BioWare developers at KnightMayor have decided to pull it and rethink their messaging for a future campaign, which, according to them, will include in-game footage and a better video pitch:
We described Mooncrest as a game designed in a way that you would own your victories and own your failures. This is something we were all excited about in starting up an indie company and not having to answer to a publisher. At the end of the day there were a lot of missteps along the way, and we got nobody to blame but ourselves.
Coming out of the gate things looked great, but a weak project video, coupled with poor messaging, and no ingame footage was the death of us. I planned on doing a full postmortem on our experiences with Kickstarter, but at this point we've examined and re-examined everything so many times I'd rather focus on the positive and move on. There was a ton of information we learned from running this Kickstarter, and if there are people out there who are interested in knowing more we may revisit that at a future date as I'm sure it would be of help anyone who wants to run a campaign.
Our future plans are to lick our wounds, address all of the criticisms/complaints we received, and move forward with another Kickstarter once we're ready. Our focus will be on having a pitch video that actually, ya know, pitches the game, having ingame footage to show, and just going more in depth on what we have in place to see this game through production and to release.
In spite of the poor Kickstarter campaign I think Mooncrest's concept is solid, so I wish the KnightMayor developers good luck in their future attempts.
