Here There Be Dragons
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In 1977 TSR released the Monster Manual, the first Advanced Dungeons & Dragons hardcover rulebook. They followed it up in 1978 with the Player's Handbook, and then the Dungeon Master's Guide in 1979. They also published a boxed set called the Dungeons & Dragons Basic Rules, which came with a paperback rulebook, an adventure module by Gygax called Keep on the Borderlands, and a set of cardboard chits that could serve as dice. TSR was releasing new material as fast as players could grab it up, and business was booming. Role-playing was no longer a cult hobby it was a pop culture phenomenon.
