Peter Molyneux Interview
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Q: How difficult is it as a developer to remain unique (in terms of games) or come up with unique ideas for games?
A: It is very difficult to come up with new concepts as you have got to have the track record to back it up - it's ironic, because both publishers and consumers are crying out for original IP.
But on the other hand, it's understandable that few companies are prepared to take the risk on new concepts when it can cost millions of pounds and take years of hard work to make an unproven concept.