Wish Developer Journal #4
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Society Guilds address the flaw of a typical MMO world's historical organizations being static ones within the future evolution of the environment. These specialized organizations are tailored to specific types of characters and personalities and are, by design, heavily entrenched in the game's backstory. Here are a few of the countless Society Guilds:
The Blue Order: Human spirituality is comprised of three orders, the White, Red and Blue. Players are able to swear themselves into the service of any of these three orders. Based out of a temple in the human capital of Talus, the Blue Order is primarily concerned with peacekeeping and chivalry. Many great knights of Larocia have been members of this order.
Korrath's Brewing Company: Ganedan's most famous brew is produced by the dwarves of Korrath's Brewing Company. Based out of the eastern dwarven kingdom of Cladash, this group has become a beacon for Ganedan's most famous brew masters.
The Pitglories: A group primarily comprised of gladiators who are scattered across the lands of Ganedan, often holding arena battles and demonstrations of physical prowess. As a Pitglory, a player has the opportunity to take part in the many tournaments hosted by this society guild.