Asheron's Call: Throne of Destiny Dev Diary
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At Turbine Nation, we gave some figures for how often rare items would drop in loot. Throw those numbers out the window; loot rares are going to be a whole lot harder to find than that, as much as an order of magnitude more difficult to find. This ought to keep the pharmers from monopolizing rare items from loot drops; the 'ROI' (Return on Investment) of pharming for rares will be very, very low. In this case, the time investment spent to acquire even one rare by pharming will be extreme, so there won't be much sense in trying to create a business out of it.
