World of Warcraft Official Strategy Guide Excerpt #2
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Guildmasters have the option of creating a guild tabard that the members can purchase and wear. (Or, if the guild's well-established, one can be awarded to members as a badge of office upon inclusion into the guild.) A tabard is worn in the chest slot; it's specifically designed to hold one. Tabards do not have any special statistics to them, however, they do exhibit the guild colors and symbol that the guildmaster chooses.
The guildmaster needs to visit the Guild Tabard Designer that should be standing nearby the Guildmaster you had to do the guild charter and registration with.
