World of Warcraft Race and BurgerCraft Announced
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BLIZZARD ENTERTAINMENT® PRESENTS BURGERCRAFT™
Blizzard restaurant chain will celebrate the Warcraft®, Diablo®, and StarCraft® universes with savory dishes from all Blizzard games
IRVINE, Calif. -- April 1, 2006 -- Blizzard Entertainment, Inc. today unveiled BurgerCraftâ„¢, introducing the company's latest business venture and revealing many details about the plans for its company-owned restaurant chain. The grand opening of the first BurgerCraft restaurant is set to take place on June 1, 2006 in downtown Los Angeles, California. At BurgerCraft, players will have a chance to truly taste the flavor of Blizzard's games and savor traditional dishes from all the company's popular game universes. BurgerCraft will be open to customers of all ages and will provide a fun environment for the whole family.
"Blizzard has experienced tremendous growth in the past 15 years, but none of that growth would have been possible on an empty stomach," said Mike Morhaime, president and cofounder of Blizzard Entertainment. "BurgerCraft will allow us to share many of Blizzard's delicious secret recipes and celebrate the rich cuisine of the Warcraft, Diablo, and StarCraft universes with our players."
At BurgerCraft, gamers will be able to choose from a varied menu, eat Blizzard meals live with other members of the gaming community, and try out The Burger Crusadeâ„¢, Blizzard's highly anticipated restaurant queue system. Among many other exciting meals, the BurgerCraft menu will include:
- Red Dragon Wings (extra spicy buffalo chicken wings epic!)
- Arbiter (iceberg salad w/ grilled chicken breast served in an arbiter-shaped bowl)
- Marine Wedges (spicy potato wedges w/ sour cream)
- Zealot Fries (french fries with (special) sauce to stimulate your psychic potential)
- Yamato Burger
- Norad II Burger
- Hell Bovine (delicious ground beef burger with an ultra spicy sauce)
- The Cow King (a massive one pound 100% beef burger epic!)
- Horadric Stew (choose the right ingredients, and you might get an epic stew!)
- Moonfire Spam
- Stimpaks (super caffeinated energy drink with added vitamins and fructose)
- Frost Shock Smoothie (orc, tauren and troll flavors available)
- Tasty Templar (ice cream dessert extravaganza epic!)
- Pandarenâ„¢ brand lager beer microbrewed by Blizzard's own pandaren brewmasters!
BurgerCraft will also offer several unique and exciting group discounts and special deals, including:
- The Zerg Rush All-You-Can-Eat Special
- The Scholomance Special (5-person group dinner discount)
- The Molten Core Combo (40-person group special events discount)
- The Paladinner drive-thru special grab your food and speed on home in a bubble of joy and comfort
- The Hunger System prove your might in the Hunger System by consuming Honorable Meals and racking up Hunger Points; reach the rank of Grand Gourmand and gain access to our special Epic Mealsâ„¢ and the Secret Cow Level, our exclusive VIP lounge.
For full details on the grand opening of BurgerCraft, please stay tuned to the official Blizzard website (www.blizzard.com) for upcoming announcements.
About Blizzard Entertainment®, Inc.
Best known for blockbuster hits including World of Warcraft® and the Warcraft®, StarCraft®, and Diablo® series, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Vivendi Universal Games, is a premier developer and publisher of entertainment software renowned for creating many of the industry's most delicious games. Blizzard's track record includes nine #1-selling games and multiple Game of the Year awards. The company's free Internet gaming service, Battle.net®, reigns as the largest in the world, with millions of active users served.
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