Marvel Universe Online Interview
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"If I was working for an IP with a medieval fantasy property it wouldn't behoove anyone to go out there and be against World of Warcraft," he said. "But the Marvel Universe is based in the real world of today. Super heroes are a fantasy, but it's a very different kind of fantasy."
And, while Marvel hasn't made any specific announcements about where gameplay might take place, there's always the possibility it won't in big cities.
"The Marvel Universe isn't just super heroes running around in big cities," he said. "We have Thor and Asgard, we have Atlantis and we have the Midnight Suns and the other dark slices of Marvel."