BioShock's Ken Levine on the American Gamer
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Q: When making Bioshock, does appealing to that global audience play into how you make the game?
A: People try to do that. I remember working on a game where they said, (Put a Korean character into it!) As if that was going to open up the Korean market, which is primarily based around one game: Starcraft. And they certainly didn't think, (Oh, that guy's a Korean, they're going to love this.) It was a total accident. That's what going to happen if an American game breaks out in Japan. It'll be sort of an accident. And I think trying to go for that is folly, because cultures are complicated, and I'm not smart enough to go, (Which level, what weapon can I introduce in BioShock that can make the Japanese fall in love with it?)
