Ultima Online: Kingdom Reborn Released

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Written by BuckGB on August 27th, 2007

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REDWOOD CITY, Calif. - August 27, 2007 - Electronic Arts Inc (NASDAQ: ERTS), the world's leading interactive entertainment company, today announced that Ultima Online(TM): Kingdom Reborn, the latest expansion to Ultima Online, is now available for free download at UO.com and IGN's popular game download site FilePlanet. Ultima Online: Kingdom Reborn introduces a stunning graphic update, all-new user interface and updated new player experience to Ultima Online, the MMO that ushered in the modern MMO era. Ultima Online: Kingdom Reborn is available for free to all players at:

UO.com www.uoherald.com/kingdomreborn/gamefiles

FilePlanet http://www.fileplanet.com/promotions/uo

For newcomers to Ultima Online, a free 14-day trial of Kingdom Reborn is now available for download at: http://www.uoherald.com/kindomreborn/trial

With Ultima Online: Kingdom Reborn, the legendary kingdom has been redrawn, reengineered and rebuilt for the next decade of players seeking an epic, fantasy MMO experience. The revamped new player content welcomes those who have never adventured through the celebrated lands of Ultima Online. Additionally, enhanced visuals and brand-new user interface present the game in a whole new light to veteran players.

"As the tenth anniversary of Ultima Online's launch approaches, Kingdom Reborn introduces an entirely new experience while preserving the spirit of the classic MMO," said Mark Jacobs, VP and General Manager of EA Mythic. "Kingdom Reborn represents EA's ongoing commitment to MMOs and Ultima Online's dedicated and loyal community, some of whom have been playing the game since its launch almost ten years ago."

To learn more about Ultima Online: Kingdom Reborn, visit www.uo.com/kingdomreborn. This game is rated "T" (Teen) by the ESRB.

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