The European Game Market
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In a document which revels in shattering stereotypes, there's some incredible news for the industry's money men: the European Union is now the second-largest videogaming territory in the world, generating €7.3bn during 2007, compared with €7.4bn in Asia and €6.9bn in the US. This also reflects in the year on figures with UK, France, Germany, Italy, Spain and Scandinavia enjoying an average 25% growth in software sales.
Videogamers are growing up, too, with the UK boasting the most mature players. The average age of an gamer in the UK is now 33 the highest out of the territories surveyed. In Finland they are, on average 30 while in Spain they are 26.
British parents are also regularly grabbing controllers to play games. Some 42 per cent of games players have children compared to 31 per cent in Finland and 23 per cent in Spain. Across Europe 81 per cent of parents say they enjoy playing games with their children. More than half of Europe's gaming parents monitor what their children are playing and 59 per cent keep a close eye on what games their children are playing.
