Industry Hates Current-Format E3
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"I hate E3 like this," EA boss John Riccitiello told the San Francisco Chronicle.
"Either we need to go back to the old E3, or we'll have to have our own private events."
Ubisoft US boss Laurent Detoc was equally blunt.
"E3 this year is terrible. The world used to come to E3. Now it's like a pipe-fitters show in the basement," he declared.