Blizzard Entertainment Interview

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Written by BuckGB on October 16th, 2008

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Morhaime: Well, we're about to have our very first launch using the combined sales force and everything. They are 100 percent behind the launch of Wrath of the Lich King, so things are looking very good from where we're sitting.

Wired.com: Totally. And so what does that ... they're a huge corporation. They've got tons of powers in the sales and retail arena. What exactly does them coming in and backing Wrath of the Lich King allow you guys to do that you wouldn't be able to do before?

Morhaime: Good question. [Long pause]

What does it allow us to do ... ? Y'know, I don't know if it allows us to do anything that we weren't able to do before.

Wired.com: OK.

Morhaime: But hopefully it allows us to do everything better.

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