Fallout 3 'Prepare for the Future' Campaign Divulged

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Written by BuckGB on March 4th, 2009

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The goal of the "Growing Up" spot is to show the Fallout icon of Vault Boy growing up getting his symbol of adulthood the "Pip-Boy." In Fallout 3 there's a new and improved "Pip-Boy 3000" survival computer that actually functions as the user interface. We worked closely with AKQA and Bethesda to capture this Fallout mascot in his baby and youth, which has never before been done. Chest -hairs may also have been a first. We had to remain faithful to the character design while still making the animation original. This spot was also hand animated in exacting detail.

AKQA set out to show the over the top violence of Fallout® 3 through a humorous 1950's style "after school special." What would you do if instead of dealing with a bully's shenanigans, you could destroy him (and all living things within 200 yards of him) with your personal tactical nuclear catapult? If you said, (Heck yeah! I'd pull the trigger!) then Vault-Tec has your number.

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