City of Heroes: Architect Edition Interview
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GameDaily BIZ: Why do you feel it was important to rebrand as Paragon Studios?
Bryan Clayton: The new Paragon Studios name is giving us the opportunity to brand the studio in a more specialized way. There's no doubt that the NCsoft brand is synonymous with successful large-scale AAA MMOs, but our studio also concentrates in a few key areas beyond this general corporate initiative. Our focus is to lead the hero genre, innovate, and provide an unparalleled online gaming experience to our players. We expect the Paragon brand to more strongly represent this aspiration.
BIZ: How do you think City of Heroes: Architect Edition will change how people view City of Heroes?
BC: Everything about Mission Architect (our newest system introduced with the Architect Edition) underscores our commitments mentioned above. It's an innovative feature that gives our players an experience they can't find anywhere else in the AAA MMO space. Putting the power of content creation into the hands of our players has provided our customers with new content to play every day and the most of any MMO.
