Mass Effect 2 in January, Maybe

See that enormous Mass Effect 2 advertisement on Eurogamer? The guys at VG247 claim that it originally touted the game's release date as January 2010, though it's since been removed.
Mass Effect 2 marketing on Eurogamer has included a January 2010 release date for the RPG.

The detail is expected to be formally announced in the EA press conference at 2.00pm PST today.

Previously, the BioWare game was pegged for an (early) 2010 ship.
If they're right, the release date will be announced at E3 today.